(CHICAGO, IL) LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, is excited to announce that Dacor, a leading American luxury home appliance brand, will open its second, wholly-owned showroom on the first floor of the historic Merchandise Mart in downtown Chicago in the spring of 2019. The newly designed Dacor Kitchen Theater will play home to the brand’s personalization capabilities, innovative technology, performance and impeccable style for the modern entertainer. The company plans to celebrate with a grand opening event in April 2019.
“Dacor has built its reputation on over 50 years of meaningful innovation and dedication to its customers,” said Toni McIntosh, Vice President of Leasing, theMART. “We are delighted to welcome them and look forward to the opening of their showroom experience. The addition of Dacor further establishes LuxeHome as the preeminent destination for homeowners, interior designers, residential architects and luxury custom home builders to source products for home building and renovation.”
The Dacor Kitchen Theater will invite experimentation and foster collaboration, enabling visitors to interact with Dacor appliances and gain firsthand knowledge of their unique features and benefits. The space will also feature a dedicated area for cooking demonstrations and programming in addition to product education for designers, dealers and homeowners.
“Opening the Dacor Kitchen Theater at LuxeHome and the iconic Merchandise Mart is the next step for the Dacor brand,” said Randy Warner, President of Dacor. “When thinking of Chicago, we knew this was the destination for showcasing our innovative product offerings. And, with momentum continuing to build in 2019, we couldn’t be more excited to unveil a space where members of the trade community and homeowners can come together to experience Dacor directly while inviting collaboration and education.”
In addition to a dedicated cooking demonstration and events space, Dacor will showcase its signature DacorMatch Color System, which provides consumers with endless possibilities to color-customize select Dacor offerings. Furthermore, the space will highlight two signature collections that exemplify the modern entertainer: Modernist and Heritage Both acclaimed collections feature innovative and versatile products that easily integrate into any kitchen style:
- Modernist Collection: Demonstrates Dacor’s attention to detail with subtle, yet impactful, design nuances – from sleek graphite stainless steel finishing, to seamlessly flush integration with cabinetry.
- Heritage Collection: Features industry-leading capacity in its ovens and column refrigerators and freezers, along with extra-large burners and grates on ranges and range tops.
The opening of the Dacor Kitchen Theater in Chicago follows a series of new initiatives for Dacor as it looks to expand the business throughout the consumer and trade communities. Earlier this year, the luxury brand debuted its first-ever showroom, The Dacor Kitchen Theater, in the A&D building in New York City and this Summer, Dacor will open its flagship Southern California showroom near the brand’s headquarters.
For more information on the Dacor Kitchen Theater – Chicago, or to schedule an appointment, please visit dacor.com/showrooms.
Dacor is a leading American luxury home appliance brand founded over 50 years ago and based in Southern California. The brand tirelessly pushes the boundaries of the modern kitchen by following the principles of our Techcraft™ line, which melds advanced technology with the artistry of precision craftsmanship to improve performance, feed creativity, entice collaboration and invite experimentation. Dacor believes the kitchen is primed for entertaining and togetherness, where the act of cooking and sharing meals helps to forge deeper, more meaningful connections. The company offers award-winning next-generation creative tools including a full suite of ranges, cooktops, wall ovens, refrigeration, ventilation, wine preservation and dishwashers. For additional information, please visit Dacor.com or follow us on Instagram, Facebook, Twitter or LinkedIn.