Divine Flooring to Join LuxeHome® in Chicago’s Historic Merchandise Mart

CHICAGO, IL (December 5, 2016) – LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, is excited to announce that Divine Flooring will open its U.S. flagship showroom on the first floor of the historic Merchandise Mart in downtown Chicago in the spring of 2017. The newly designed Divine Flooring boutique will play home to fashion-forward, beautifully-crafted natural wood and luxury vinyl flooring for the luxury market.

“We look forward to continuing to expand our company’s reach in the U.S. market, starting with the iconic Merchandise Mart – one of Chicago’s premier business locations,” said Carlos Soares, Founder and President of Divine Flooring.

In talking about the company’s overarching business strategy, Soares continued, “Our intent is to form partnerships with a larger number of select flooring dealers and homebuilders catering to mid-to-high-end commercial and residential customers. We will help them bring to life a vision for their customers’ spaces that surpasses expectation.”

Sean Stewart, Managing Partner and U.S. Business Manager for Divine Flooring, will oversee the design and construction of the space which is slated to open in spring 2017. “We chose Chicago for two reasons,” said Stewart. “First, it is the base of our U.S. business in a city renowned for its architecture. In addition, we are in good company at LuxeHome and are able to communicate our design-driven brand directly to designers, architects and homeowners.”

Armed with a business plan and a dream, Soares established Divine Flooring as a company dedicated to forward-thinking ideas about craftsmanship and design. The company’s name was inspired by the most beautiful hardwood flooring installation Soares had ever seen, located in St. John Cantius Church in Chicago. His vision then is the same as today – bring that level of beauty and originality into the home by creating unique, custom hardwood flooring.

“We couldn’t be more excited about Divine Flooring opening its U.S. flagship showroom here in Chicago at the Merchandise Mart – the preeminent destination for high-end design,” said Katherine Flaherty, Vice President, Vornado l Merchandise Mart. “We cannot wait for interior designers, residential architects, luxury custom home builders and consumers, all of whom find inspiration at LuxeHome every day, to experience them in person next spring.”

From planning and product sourcing to design, customization, delivery, installation and follow-up, Divine Flooring’s integrated business provides best-in-class service to meet the flooring needs of customers at every stage of their journey. Known for its inspired design and unparalleled quality, Divine Flooring collaborates with world-renowned designers to bring what is exceptional to its collections. In addition, respect for the environment and natural resources is at the core of everything the company does.





About Divine Flooring
Since 1998, Divine Flooring has worked hard to make DIVINE synonymous with superior products and superior experiences, striving to be innovative, flexible and responsive to the market. The multi award-winning company is dedicated to providing residential and commercial flooring solutions that create stunning interior spaces. The Calgary-based company partners with architects, designers, property development companies, and business and franchise owners to bring to life a vision of their space that surpasses expectation. Divine Flooring does this by designing and curating fashion forward, beautifully crafted natural wood and luxury vinyl flooring products for the luxury market. For more information, visit www.divinefloor.com.

About LuxeHome
LuxeHome is the world’s largest collection of premier boutiques for home building and renovation located on the first floor of the Merchandise Mart in Chicago. With more than 125,000 square feet of showroom space featured in over 35 boutiques, LuxeHome is host to the finest products for home building and renovation from the most recognized and respected manufacturers worldwide.

LuxeHome offers discerning homeowners and trade professionals one-stop shopping convenience with access to the finest kitchen, bath, tile, lighting, cabinetry, appliances, countertops and much more. LuxeHome displays the widest selection of products to suit all upscale design styles, from modern European to classic American to traditional English. In addition to the extensive lineup of premier brands, each boutique offers knowledgeable designers who are available to assist with all phases of each design project. LuxeHome’s boutiques are open for shopping Monday through Saturday. For more information, visit luxehome.com. Follow LuxeHome on Facebook, Houzz, Instagram and Twitter.

Vornado Realty Trust, owner of the Merchandise Mart, based in New York City, is a fully integrated equity real estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO. www.vno.com

Luxehome VendorDivine Flooring to Join LuxeHome® in Chicago’s Historic Merchandise Mart