BSH Home Appliances Opens Experience & Design Center at LuxeHome in Chicago’s Merchandise Mart

Bosch home appliances showcases appliances that are “Invented for Life” at the opening of the new BSH Experience and Design Center in Chicago, Ill., on June 1, 2017.. (Jean-Marc Giboux/AP Images for BSH Home Appliances)

Irvine (June 1, 2017) – BSH Home Appliances will showcase its newest kitchen innovations in an immersive design experience with the grand opening of the BSH Experience and Design Center at LuxeHome in the Chicago’s historic Merchandise Mart. Located in the heart of Chicago, a mecca for architecture and design in the U.S., the BSH Experience & Design Center will offer the ultimate experience of the entire BSH Home Appliance portfolio – Gaggenau, Thermador and Bosch – for the elite luxury, luxury and premium markets. This is the first BSH Experience and Design Center to open in the Midwest, building upon the momentum of the company’s Experience and Design Centers in New York City, Irvine California, Toronto and Montreal.


“The opening of our Chicago location is the culmination of the strategic steps we have taken to continue the successes and growth of our BSH portfolio of brands,” said Christofer von Nagel, President and CEO at BSH Home Appliances. “With our presence in this iconic city, and at LuxeHome in the landmark Merchandise Mart, BSH will have the opportunity to collaborate not only directly with consumers but also some of the most influential architecture, development and design firms in the world.”


The 7,400 Square foot BSH Experience Design Center will be located on the first floor of theMart at LuxeHome in downtown Chicago. A destination for architects, designers, builders and homeowners, the center will feature intimate lifestyle kitchen vignettes that showcase the latest products from Gaggenau, Thermador and Bosch. Visitors will have the opportunity to interact with BSH home appliances, and gain firsthand knowledge the unique features that address the needs of virtually every kitchen and home.


  • Gaggenau: The difference is Gaggenau. With this brand promise, Gaggenau, the elite-luxury “Made in Germany” brand for built-in home appliances, clearly positions itself beyond the ordinary and the average. For over three centuries, this commitment to uncompromising quality and exceptional performance defines how the brand thinks and acts. Gaggenau maintains its role as a pioneer in innovation and design, by bringing together timeless design, craftsmanship and carefully selected material with exclusive culinary culture.


  • Thermador: Since its inception in 1916, Thermador, the iconic luxury American appliance brand, has been synonymous with exceptional. With incomparable innovation, unrivalled performance and bold, elegant design, Thermador will showcase its exceptional products that transform the kitchen into a world of culinary inspiration.


  • Bosch: As the “Invented for Life” brand, Bosch is known for innovative appliances that provide premium quality and performance in the kitchen. Driven by a steadfast commitment to the consumer, every element of a Bosch appliance is designed with the consumer experience in mind, with the ultimate goal of helping to simplify life at home. Bosch will showcase its award-winning suite of sleek, premium appliances designed to meet the needs of the modern kitchen.


The BSH Experience & Design Center in Chicago’s Merchandise Mart at LuxeHome is located on the first floor at 222 Merchandise Mart Plaza. For more information on the three BSH Home Appliances brands, visit, or


About BSH Home Appliances Corporation

BSH Home Appliances Corporation manufactures and markets small and major home appliances that are known across North America for their high-quality and superior innovation. BSH sells its Gaggenau, Thermador and Bosch branded products throughout North America, through distributors, independent appliance dealers, national and regional retailers, builders and large buying groups. BSH Home Appliances Corporation is a wholly-owned subsidiary of BSH Hausgeräte GmbH, headquartered in Munich, Germany, the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. Manufacturing facilities are located in New Bern, North Carolina, and La Follette, Tennessee.



True Refrigeration unveils residential showroom at LuxeHome in the Merchandise Mart

Residential showroom is custom-designed by Vanessa Deleon Associates


CHICAGO (April 19, 2017) True® Refrigeration—the leading refrigeration and freezer choice of top chefs, hotels, beverage providers and discerning homeowners for more than 70 years—will be unveiling the new “True Residential Design Showroom – Chicago” at LuxeHome® in downtown Chicago’s famed Merchandise Mart, establishing its presence at one of the most prestigious design destinations in the country.


LuxeHome, the world’s largest collection of premier boutiques for home building and renovation, home to over 35 boutiques spanning over 125,000 square feet of space, welcomes True to its Design Resource Center in suite 163. The Design Resource Center at LuxeHome is 6,000 square feet of inspiration and offers visitors the opportunity to seek new ideas, whether browsing through the elegant vignettes or consulting with the resident LuxeHome Concierge in order to customize their shopping experience.


“True’s custom-designed space at the Merchandise Mart will feature multiple vignettes that showcase our industry-leading refrigeration products and multiple customization options, providing the ultimate inspiration for homeowners and designers,” said True Director of Sales and Marketing Steve Proctor. “We look forward to presenting our residential products to the Chicago market at this new esteemed location.”


“We are excited to unveil True Refrigeration’s boutique showroom at LuxeHome to feature its elegant and impressive residential kitchen appliances,” said Blair Loftspring, Marketing Director, Building Products Industry, theMART. “Designers, architects and homeowners will have the opportunity to see these luxury kitchen products firsthand in a custom-designed setting that will spark their imagination and help them envision all-new possibilities for their homes.”


TWEET THIS: New @true_res showroom in @LuxeHome_Chi includes indoor & outdoor #kitchen vignettes custom-designed by @VDADesigns


The new residential showroom was custom-designed by Vanessa Deleon—a well-known New York-based interior designer, lifestyle expert, television celebrity and True Brand Ambassador. The space features three vignettes of different design aesthetics (traditional, transitional and modern), a center island showcasing True’s outdoor applications, and a wall-sized “Build Your True” display featuring the company’s new color finishes and hardware options.


“I wanted to create an innovative, forward-thinking space that tells a story with True’s refrigerators and freezers at the forefront. Each beautiful vignette relates to a different design genre, featuring show-stopping cabinets and gorgeous countertops without taking away from the appliances,” said Deleon. “Specific, little details like the steel doorframe to complement the stainless, or gold knobs to pair with True’s new matte black finish and copper hardware, truly celebrate their products.”


The True showroom at LuxeHome will open in April and encompasses nearly 500 square feet. It will be open to the public on weekdays from 9 a.m. to 5 p.m. and on Saturdays from 10 a.m. to 3 p.m.


For more photography featuring custom-designed spaces that utilize True Refrigeration’s new products, custom finishes and hardware options, see “True at KBIS 2017” on True’s website.


  • True Refrigeration will be unveiling its new showroom at LuxeHome in downtown Chicago’s famed Merchandise Mart. Rendering photo credit: Vanessa Deleon Associates.
  • True’s new showroom at LuxeHome in the Merchandise Mart is designed by well-known designer Vanessa Deleon. Rendering photo credit: Vanessa Deleon Associates.


About True Refrigeration

True Refrigeration is a division of True Manufacturing Company. For more than 70 years, True has been an industry leader in commercial refrigeration. Now, homeowners can experience that same quality with True Refrigeration, an authentic commercial refrigeration line refined for the home. Handcrafted in the USA with the same meticulous attention to quality and detail industry professionals demand, the residential series includes full-size refrigerators and refrigerator columns; and undercounter wine cabinets, refrigerators, beverage centers, refrigerator drawers, beer dispensers and ice machines. For more information about True Refrigeration, call 888-616-8783 or visit

About LuxeHome

LuxeHome is the world’s largest collection of premier boutiques for home building and renovation located on the first floor of the Merchandise Mart in Chicago. With more than 125,000 square feet of showroom space featured in over 35 boutiques, LuxeHome is host to the finest products for home building and renovation from the most recognized and respected manufacturers worldwide.


LuxeHome offers discerning homeowners and trade professionals one-stop shopping convenience with access to the finest kitchen, bath, tile, lighting, cabinetry, appliances, countertops and much more. LuxeHome displays the widest selection of products to suit all upscale design styles, from modern European to classic American to traditional English. In addition to the extensive lineup of premier brands, each boutique offers knowledgeable designers who are available to assist with all phases of each design project. LuxeHome’s boutiques are open for shopping Monday through Saturday. For more information, visit Follow LuxeHome on Facebook, Houzz, Instagram and Twitter.


Vornado Realty Trust, owner of theMART, based in New York City, is a fully integrated equity real estate investment trust.

Luxehome VendorBSH Home Appliances Opens Experience & Design Center at LuxeHome in Chicago’s Merchandise Mart